Overview:
For this project, I was tasked with bringing together a pop culture icon and a related brand. I chose to create a collaboration between Carhartt, the popular workwear brand, and Bob the Builder, the children's show character. The main challenge was to combine the aesthetics and ideals of both entities in a cohesive and appealing way. To achieve this, I utilized Carhartt Wip, a subdivision of the Carhartt brand that focuses on fashionable clothing inspired by workwear.
Objective:
Design a fictional collaboration that includes a logo, 3 main products, and 2 ads
Main Logo
Product 1
Product 2
Product 3 + Packaging
Webpage Mockup
Ad 1
